Bare Escentuals have decided to dig up dirt for their new skincare range. Well to be more exact, they have extracted macro and micro minerals from the soil to create a revolutionary ingredient they have named ‘Rare Minerals Active Soil Complex’. And it’s not just any old soil, but mineral abundant virgin soil from around different parts of the US to make sure they find the right concentrates of minerals.
These are extracted through a unique method which allows them to yield a densely rich concentrate capable of transformational skin-renewing benefits.
They believe Rare Minerals Active Soil Complex to be so revolutionary in the beauty world that they have patented it. Its unique electrolyte delivery system optimises the skin’s ability to absorb and retain moisture, resulting in smoother and healthier looking skin. And this key ingredient is found in all of their new skincare products which are formulated without synthetic fragrances, artificial oils or parabens.
The hero of the new range is The Pure Transformation Night Treatment. This is like make up for bedtime!
I know the most important part is the revolutionary active ingredient it has, but being able to even out your skin tone at night by buffing up your skins in a choice of 4 shades (clear, light, medium and tan) is revolutionary in itself. We are told it does not clog up the pores (in fact it has been proven to visibly reduce them) and does not smudge on to your pillow.
This is that gap filled between cosmetics and skin care – it’s a night time treatment to replenish your skin by reducing pores, increasing firmness and improving elasticity over a period of time, plus the added bonus of acting like a light foundation and smoothing out your blemishes.
Now you may think why would you want to put on foundation for bed? Who wouldn’t want to go to bed with a radiant glow and be able to wake up the next morning, peer in to the bathroom mirror and still see that glow?
Other products in the range include a choice of two facial cleansers:
Purifying Facial Cleanser, a light creamy lather to remove make-up and dissolve impurities. This is gentle enough to use for eye make-up removal.
Deep Cleansing Foam, a richer foamy cleanser to deep clean pores and lift away impurities. As the name suggests, this is a deep cleanser so avoid the eye area.
A choice of two moisturisers
Purely Nourishing Moisturizer for combination skin. This includes the South African resurrection plant known for its skin renewing properties.
Purely Nourishing Cream for dry skin. This cream is not your normal clinical white colour, but more of a natural ecru colour which instantly says natural ingredients. The hydrating ingredients include the avocado oil, and for skin conditioning ingredients there is jojoba, pomegranate oil and starfruit to name a few.
A Firming Eye Treatment includes the Masterwort Leaf cultivated in the Swiss Alps where it is known as the Queen of the plants for its transformative benefits. Here it is used for both depuffing (along with caffeine) and skin-conditioning.
Bare Escentuals are really excited about their new ground breaking ingredient and are hoping that you will be too.