Wednesday, 31 August 2011

Ted’s Toiletries Collection

For his new Toiletries Collection, Ted Baker wanted to fuse style with fragrance, so took inspiration from his own fashion prints.

The two new women’s fragrances are:

Butterfly – a fun flirty fragrance inspired by Ted’s Butterfly Wing print
Top Notes: Fruity - tangy bergamot with a rich blast of red fruits and rhubarb.
Heart: Pure floral with tuberose, rose and moonflower
Base Notes: Warm woody patchouli and sandalwood.

The range includes:
Body wash £5.10, body scrub £6.50, a light body lotion £5.10 and a light body spray £5.10, plus the Blossom gift set £7.50 including body spray, lotion and wash.

Origami – a more sensual and exotic fragrance taking inspiration from the origami print and folds used for detailing on Ted’s designs.
Top Notes: Fruity scent of sweet raspberries, peach, bergamot and juniper.
Heart: Spicy floral mix of rose, jasmine and geranium warmed with clove, cardamom, cinnamon and vanilla.
Base Notes: Rich earthy guaiacwood, cedarwood, musk, patchouli and Tonka.

The range includes:
Body wash £5.10; a creamy body soufflé £6.50, body spray  £5.10 and an indulgent bath foam £5.10, plus the Occasions Mini Travel pack in a see through travel bag £10 and the Opulence Set £10.50 containing body wash and spray.

For the guys, the two new men’s fragrances are collectively called ‘The Right Tools for the Job’ with a fun print of work tools decorating the tubes of the body wash.

Toolshed - a rugged outdoors fragrance packaged in brown and lime green colour combination
Top Notes: Tangy notes of bergamot, grapefruit, mandarin, lemon with spicy coriander, juniper and cardamom
Heart:  Fresh green notes of neroli with jasmine and spicy black and pink pepper
Base Notes: Warm woody earthy notes of cedarwood, moss, sandal wood and patchouli.

Workshop – a cool and invigorating ozonic fragrance packaged in brown and duck egg blue
Top Notes: Cool fresh eucalyptus with spicy clary sage, cardamom, clove and fruity plum
Heart: Floral geranium and rose with woody green jasmine.
Base notes: sweet warm notes of benzoin, vanilla and courmarin with woody labdanum. patchouli and cedarwood

Both collections have hair & body wash; anti-perspirant deodorant and body spray (£4.10 each) plus Ted’s Tool Box set £8.50 including body wash and spray

What is puzzling is the lack of the name on the products (except the gift sets). Obviously this is intentional and probably so that the prints on the packaging can speak for themselves. Admittedly the women ranges are so different that you wouldn’t mistake them with each other. But for the men’s range both designs are the same except for the colouring.  Maybe it’s a case of ‘you don’t label good things’.

All will be available exclusively at Boots as from September.

By Karen Grace
Personal Shopper & Image Consultant for Frumpy to Funky

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