Last week saw the launch party for the new Professor Green x PUMA collaboration. Luckily I was an early bird and was able to leisurely see the capsule collection display up close and also get to the bar for a few tequila and vodka cocktails. An hour later the place was packed to the rafters with a long queue of guests still waiting outside.
“Honey is the new Black”
Professor Green chose the Honey Badger as his
logo for the collection. Why? Because it represents fearlessness, it sees what
it wants and goes and gets it! It is not
endangered as it easily adapts to its changing environment and has few natural
predators due to its no holding back attitude, strong claws, thick skin which
is also loose enough for them to wriggle and twist out of tight situations.
This is an animal that can defend itself – definitely has street cred.
Sometimes the Honey Badger was as bold as
brass and took centre stage on the front of sweatshirts and tees, but many hid in a green and purple camouflage
pattern taking the concrete jungle wearer by surprise to find that they are sporting such a cute
logo. Others just made a cameo appearance on neat tiny labels attached to the
sleeves of tees.
The collection itself included sweats, tees,
baseball caps and jackets. The tees varied from the soft coloured
speckled design to the brighter red and purple colour block. Camouflage designs chose their battle patterns
from the more strategically placed pockets and sleeve trims to the bolder Honey
badger logos and the full blown block sections. More classic pieces were the colour block
denim shirt, the polo shirt and padded gilets and jackets. Loved the varsity style jackets with their
leather sleeves. These sported the PUMA logo on the front and also a more subtly
placed branding label of the PUMA with the words Professor Green above.
In reality, the Honey Badger is not a cute looking
animal but the logos are cute enough to attract a female following. So guys
beware your girlfriend may take a tip from the Honey Badger and just fearlessly
swipe your new
Professor Green x PUMA items from right under your nose!
The collection will be available from mid
October at ASOS and Footasylum.
By Karen Grace
Personal Shopper & Image Consultant for Frumpy to Funky http://www.frumpytofunky.com