Monday, 20 August 2012

Professor Green x PUMA Collaboration

Last week saw the launch party for the new Professor Green x PUMA collaboration. Luckily I was an early bird and was able to leisurely see the capsule collection display up close and also get to the bar for a few tequila and vodka cocktails.  An hour later the place was packed to the rafters with a long queue of guests still waiting outside.

“Honey is the new Black”
Professor Green chose the Honey Badger as his logo for the collection. Why? Because it represents fearlessness, it sees what it wants and goes and gets it!  It is not endangered as it easily adapts to its changing environment and has few natural predators due to its no holding back attitude, strong claws, thick skin which is also loose enough for them to wriggle and twist out of tight situations. This is an animal that can defend itself – definitely has street cred.

Sometimes the Honey Badger was as bold as brass and took centre stage on the front of sweatshirts and tees, but  many hid in a green and purple camouflage pattern taking the concrete jungle wearer by surprise to find that they are sporting such a cute logo. Others just made a cameo appearance on neat tiny labels attached to the sleeves of tees.

The collection itself included sweats, tees, baseball caps and jackets. The tees varied from the soft coloured speckled design to the brighter red and purple colour block.  Camouflage designs chose their battle patterns from the more strategically placed pockets and sleeve trims to the bolder Honey badger logos and the full blown block sections. More classic pieces were the colour block denim shirt, the polo shirt and padded gilets and jackets.  Loved the varsity style jackets with their leather sleeves. These sported the PUMA logo on the front and also a more subtly placed branding label of the PUMA with the words Professor Green above. 

In reality, the Honey Badger is not a cute looking animal but the logos are cute enough to attract a female following. So guys beware your girlfriend may take a tip from the Honey Badger and just fearlessly swipe your new  Professor Green x PUMA items from right under your nose!

The collection will be available from mid October at ASOS and Footasylum.

By Karen Grace
Personal Shopper & Image Consultant for Frumpy to Funky  

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