Monday, 29 October 2012

Umberto Giannini’s new Frizzi says ‘Damp is the Enemy’

Most of us feel our spirits fall when we've washed; blow dried and curled or straightened our hair to an inch of its life only to step out into a fine mist of rain. This is the worst kind as the normally hero umbrella is no match for this sneaky precipitation that can float around the air and creep inside our brollies to lightly dampen our hair resulting in a fine halo of frizz marring our perfectly smooth locks.

But as I stepped out into this mist to start a heavy schedule of press days, one group of people were overjoyed with the weather and couldn't have hoped for better.
No they were not a mist worshipping cult but the Umberto Giannini team who were eager for the chance to show off their new Frizzi hair product range and the weather gave them the perfect scenario.  Arriving on the scene I was happy to see them and praying they could perform a miracle on my now fuzz ball hairstyle.

Miracle Worker with Argan Oil
Speaking of miracles, their hero product is called ‘Miracle Worker with Argan Oil’ and is described as the guardian angel in the fight against frizz. Paul Gooch, Artistic Director of Umberto Giannini, says ‘The two products that truly transform the behaviour and appearance of frizzy hair are silicones and Argan oil. If you could only have one product to fight frizz this is it’.  This little angel is a blend of silicone and argan oil to protect, gloss and seal the hair (silicone) as well as restore and smooth (Argan oil).
Day After Day Extreme Taming Spray
But for today the UG team decided that the best course of action to heal my wounded hair and get it fighting fit to face the enemy Damp was the product ‘Day After Day Extreme Taming Spray’ with weatherproof formula. This acts like an invisible shower cap to repel moisture and humidity and holds your heat styled hair (it is heat activated) for up to three days.

After spritzing, my hair was straightened with irons to seal in tamer’s powers. Protected  with my ‘invisible shower cap’ on I was sent out to face the enemy Damp and I must say there was not a frizz in sight.
The range also includes shampoo, conditioner, hair mask with argan oil, styling spray, and serum and blow dry cream.

All Frizzi products are available from Boots stores and Umberto Giannini salons.

Price starts from £5.29

By Karen Grace
Personal Shopper & Image Consultant for Frumpy to Funky  

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