Monday, 28 January 2013

brand B. launches exclusively at Superdrug

New beauty brand B. aims to provide a premium skincare and make-up range at affordable prices. For skincare they have three ranges according to age. However skin can age prematurely or if you’re one of the lucky ones, it can look younger than your actual age. To help you discover your own skin phase and so choose the right products to use, there is a self diagnostic tool on their website

Skin Phase 1 – aimed at age range 20-30 years old
This phase is more for prevention against the first signs of ageing; protection against pollution and the sun; plus keeping the skin hydrated. The products are a day cream with SPF15, an eye cream to brighten the eye area and to de-puff, and a night serum. No heavy night creams here as at this stage our lipid skin barrier works effectively protecting our skin cells from moisture loss and restoring the skin overnight.
Skin Phase 2 – aimed at age range 30-40 years old
This phase aims at collagen synthesis, anti wrinkle and sun protection.The day, night and eye creams contain Tetra peptide 21 which boosts collagen production and reduces the appearance of fine lines. This range also includes a rejuvenating day serum to give an intense boost for a glowing complexion.

Skin Phase 3 – aimed at age 50 plus
Helping to combat the visible signs of ageing this range contains the maximum level of Tetra peptide 21 for collagen boost. The Peptide rich elixir, day and eye cream also contain Reforcyl. As our skin ages, our lipid skin barrier breaks down, moisture is lost and regeneration of skin slows down. Reforcyl helps improve this lipid function. The day cream also has a higher sun protection of SPF20.

Hero Products
The brand also has a few Hero products which can be used during all of the skin phases:
BB cream in light and medium tints; Pure Miscellar Water to dissolve impurities in a single sweep and the Melting Gel Cleanser But the Super Hero is: B. Flawless Wrinkle Filler which instantly blurs the appearance of wrinkles by 12%, and long term claims to reduce fine lines and wrinkles by 7%.

Make Up
Their makeup range will deliver on trend colours and also the website will provide steps on how to achieve the season’s IN look; plus basics such as the perfect eyeliner, brows and foundation base.

And what does B. stand for? Answer: Beautiful

Available at Superdrug stores and online

By Karen Grace
Personal Shopper & Image Consultant for Frumpy to Funky

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