Tuesday, 12 March 2013

Bentley's first fragrance for men

Think Bentley and your mind will conjure up a  lifestyle image of  luxury, success  and elegance. Feel Bentley, if you’re lucky enough to step into this classic car, then you’ll be cocooned in  the aroma of fine leather, see the smooth glossy wood veneer and chrome fittings. And if you’re lucky enough to drive in a Bentley you’ll feel the smoothness, comfort and quiet power of the ride.

Now Bentley have collaborated with perfume houses Firmenich and Robertet to capture the essence of this iconic car into a bottle and have created three men’s fragrances:

Bentley for Men and Bentley Intense for Men

Top perfumer Nathalie Lorson from Firmenich has created two fragrances with the ambience of Bentley’s luxurious handcrafted interior.

Bentley for Men – eau de toilette

Top Notes: Black pepper, Bay leaves and Bergamot. Bergamot to get the attention and the black pepper represents the radiance and shine of the chrome in the car.

Heart: Rum SFE, Cinnamon, Clary safe and Leather NP. The key is the use of the natural rum essence which enhances the leather notes and combined with the cinnamon and sage gives a masculine tobacco fragrance.

Bottom Notes: Cedarwood, Patchouli, Musk and Benzoin Siam. The cedar adds the woody notes whilst the musk and benzoin Siam convey a feeling of comfort and warmth.
Bentley Intense for Men – eau de parfum
As the name suggests, this is more intense, therefore more leather, more spices and more patchouli.

Top Notes: Black Pepper, Incense SFE, African geranium. The African Geranium is a crisp green fresh scent which balances the earth qualities of the incense.

Heart:  Clary Sage, Labdanum resin, Leather NP. The labdanum resin smoothly rounds out the leather notes to create an intense amber resonance.

Bottom Notes: Cedarwood, Patchouli, Sandalwood. Intensifies the woody notes with Sandalwood.

The design of the bottles also represents the Bentley but this time the exterior, taking inspiration from the old style radiator grills of the first cars.  Like the grills, the bottle curves gently to a point at the front, the trademark logo of the B in Wings emblem is displayed above and the bottle’s top represents the actual radiator cap.  This ‘radiator cap’ has a band of the signature Bentley etching: the knurling pattern – a tactile design of 4 sided little pyramids. Bentley for Men packaging is crafted in matt silver whilst the packaging for Bentley Intense is in a copper tone.

For a truly luxurious feel, there is the Lalique for Bentley Crystal EditionThe flacon base is angular and adorned with Lalique for Bentley lettering. The stopper is a 3D frosted and polished crystal mould of the iconic Flying B hood ornament mascot. The flacon holds only 40ml so as not to lose the notes of the fragrance and is presented in a walnut coloured box with a light leather interior. With the collectable is a 100ml of the fine eau de parfum and a small funnel to fill up the flacon.

The eau de parfum was composed by Mylene Alran from Robertet and again is linked to the ambience of the interior design and the lifestyle.

Top Notes: White cedar wood and Orris butter. Orris butter accord has a floral woody aroma, strengthens the other notes and preserves them from evaporating. It is also one of the most expensive raw materials in the world.

Heart: Patchouli and Papyrus. The Papyrus evokes a dry woody aroma.

Base Notes: Musk and dry amber giving a smoky woody note.

Only 999 flacons have been made of this collectable item and will be available in Harrods, Lalique boutiques and the Bentley motor stores as from April 2013. Price on request 

By Karen Grace
Personal Shopper & Image Consultant for Frumpy to Funky http://www.frumpytofunky.com

No comments:

Post a Comment