Sunday, 24 July 2011

Miss America meets Joseph Ribkoff AW11 Collection

Canadian designer Joseph Ribkoff is the official wardrobe sponsor for Miss America 2010, so when showcasing his AW11 collection at the Marylebone Hotel, London this July, Teresa Scanlan, the reigning Miss America 2011, came too.

One of the many perks of being crowned Miss America is Teresa becomes the official spokesperson for Joseph Ribkoff International clothing Company and they provide her with a full wardrobe for the year! Now this is heaven for any woman, but for a girl from a large family (3 sisters and 3 brothers) who had to be creative with her older sisters hand me downs, it’s all her Christmases and birthdays rolled in to one. You can understand why she wasn’t really interested in fashion until high school, but now that’s changed and she explains enthusiastically how you can mix and match Ribkoff’s pieces and how they look great for both day and night.

And the perks for Ribkoff are that it helps him to become known in the international market and to create a more youthful image for his brand. Designing a cute metallic silver mini shift dress for all the 53 national finalists to wear on stage will certainly get you noticed.

One of Teresa’s favourite pieces from the AW11 collection is a wrap dress. She explains wrap dresses are flattering on most body shapes and sizes. In fact the sizes range from 2 to 20, so Ribkoff really does live up to his catchy little marketing phrase "No one Knows Me like Joseph Ribkoff."

Teresa's wrap dress has an opulent design of leopard print with images of gold chains, strings of pearls and diamonds on a background of pink and black. This dramatic print also features in a shift dress, tunic, jacket and cowl neck blouse.

My own favourites are the black and grey striped top with a diagonal zip and the more casual grey marl hoodie with figure hugging waffle design waist.

Ribkoff's signature colours are black and white "Always a classic" says Teresa who is also wearing black and white from his collection. But he does inject some colour in to his collections. This season it is pink and red.

Teresa shows her crown to us and explains the reason for the design. The four points of the crown represent: Style, Scholarship, Service and Success. Teresa certainly has style covered with her new Joseph Ribkoff wardobe; she won $50,000 scholarship sponsored by Artistry, the skin care brand of Amway Global, so she can continue her education in law; she chose 'Eating Disorders- a Generation at Risk' for her platform issue to help community service; and Success? Well for a 17 year old this is not a bad start up the success ladder

By Karen Grace
Personal Shopper & Image Consultant for Frumpy to Funky

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