Thursday, 15 March 2012

Fashion and Beauty Insight Summit

Wednesday 14 March 2012
Royal Over-Seas League (ROSL)

Image courtesy Charlotte Summers

The first Fashion and Beauty Insight Summit took place on Wednesday 14 March with nine key speakers willing to share their expertise on strategic communications, whilst the audience were eager to soak up all this knowledge.

At registration goody bags were handed out including a programme outlining the day and two Oriflame products: Ecobeauty smoothing eye cream and day cream. And for the men: North for Men hand cream and Architect EDT.

The Summit began with presentations from Wahanda, Marie Claire and We Are Folk sharing the importance on gaining the consumer’s trust; on identifying your consumer’s lifestyle profile and on the way to use the four latest social platforms for success.

After a short tea and coffee break A Suit That Fits demonstrated how to improve communication strategy by thinking like your customer and I Spy Marketing showed how Facebook could be used successfully with examples of case studies.

Following a long leisurely lunch break, Mumsnet, Zulu Beauty and Global Radio enlightened us on how we need to respect and listen to what our customer has to say, and how both videos used on social media channels and radio can be powerful communication tools.

The day ended with a one hour Speed Networking session allowing us all to mingle, make new contacts and discuss ideas.

Image courtesy Charlotte Summers 

What did the attendees think of the day’s events? Here are a few comments:

Camilla Ollier, Director of Hearson Communications:
I have found today's Fashion and Beauty Insight Summit a useful exercise in learning more about social media in the fashion and beauty industry. I look forward to implementing some of the ideas in my own social media strategy as well as advising clients on the latest trends. 

Irina Bragin, Founder of Made of Carpet:
Very informative with a lot of ideas I had never considered using before such as videos and Mumset’s tips.

Cyndy Lessing, Director of Sosensational:
The whole day was informative and extremely thought provoking. First class knowledgeable speakers who were able to transmit a considerable amount of information in a short period of time. My only wish would have been for a ‘How to..’ session at the beginning on Facebook and twitter.

Joanne Jarvis, Rachel Bonny and Katie Daniels all from CCD PR say:
It was good value for the money. We found Paul from Folk’s talk really useful and wish he could have had more time. The best speeches were those with more of a work shop angle such as I Spy – not all of us are digital marketing experts – who knew that your Facebook page could be at risk because of the way you posted a competition? However a few of the talks did feel as though we were being pitched to.

Claire Marshall, Account Executive from Slam PR comments on both the Summit and Speed Networking:
Everything went really well. Found the social media speeches with the case studies particularly insightful. The Speed Networking was a nice way to meet different people in the same industry. The bell is a good idea as it makes you move around and make the effort to network, rather than staying with the same group of people. It was a good way to finish off the day.

Click here to read testimonials, feedback and comments

By Karen Grace
Personal Shopper & Image Consultant for Frumpy to Funky

Image Credit: Charlotte Summers

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