Their brand statement says it all: 'Each x Other is a publishing house for
ideas using clothing as a canvas and a platform'.
This ensures every collection becomes an exclusive
limited edition due to collaborations from artists, poets, musicians as well as
avant-garde craftsmen and fashion designers.
One of the artists asked to make a statement
is Robert Montgomery; a London
based Scottish artist/poet renowned for his black billboard posters with white
letters. His poetic words are printed on
pieces ranging from the discreet lettering around the collar of a crisp white
shirt to the bolder letters splashed on jeans and sweatshirts.
From his first major work using solar power
and LED, the words ’ The people you love become ghosts inside of you and like
this you keep them alive’ is found on the Poetry Collar shirt– wear this shirt
and it’ll definitely be a conversation piece. His’ All Palaces are Temporary
Palaces’ is emblazoned in black on a white tank top.
British sculptor Douglas White works with found
objects and breathes new life into them as sculptures such as the blown out
tyres looking magnificent as his black Icarus Palm. For the SS13 collection he uses
recycled cork to bring texture to a short trench coat and a biker jacket. Plus
it is a great waterproof fabric.
Italian artist Daniele Innamorato’s colourful
splashed and dripping paints artworks are emulated on to slim jeans, knits and
the sleeves of denim shirts.
French artist and writer Thomas Lelu uses
various painting techniques and has designed the striped straight jeans, bright
blue Tuxedo jacket and pants along with the unique t-shirts printed with words
from his art : ‘Be the Change’ ‘It Doesn’t Exist’ ‘I Just Want to Get High’ and
‘My High Score is in Heaven’.
Underground French fashion designer Naco
Paris goes dotty on tee shirts and jeans. He also updates the nautical stripes
on biker jackets, jeans, sweatpants and tops. Plus makes a statement with his
slogan ‘Art is Money and Money is Art’.
Other artists include: American
street artist Alec Monopoly with his Monopoly
tuxedo man; American photographer Peter Eaton Gurnz, Amsterdam born photographer Ari Marcopoulos
and American digital artist Asa Mader.
The brand is set to launch in the UK in January
at Selfridges, Harrods and on www.net-a-porter.com
By Karen Grace
Personal Shopper & Image Consultant for Frumpy to Funky http://www.frumpytofunky.com