Art Meets Fashion with Each x Other

Paris based art and fashion brand Each x Other believes clothes should be timeless, genderless and ageless in style. However, this doesn’t mean that they play safe or use a neutral colour palette in order to accomplish their unisex look. In fact the opposite is true as the brand embraces and invites creative talents of the contemporary art world to participate in the making of the designs.

Their brand statement says it all: 'Each x Other is a publishing house for ideas using clothing as a canvas and a platform'.

This ensures every collection becomes an exclusive limited edition due to collaborations from artists, poets, musicians as well as avant-garde craftsmen and fashion designers.

One of the artists asked to make a statement is Robert Montgomery; a London based Scottish artist/poet renowned for his black billboard posters with white letters.  His poetic words are printed on pieces ranging from the discreet lettering around the collar of a crisp white shirt to the bolder letters splashed on jeans and sweatshirts.

From his first major work using solar power and LED, the words ’ The people you love become ghosts inside of you and like this you keep them alive’ is found on the Poetry Collar shirt– wear this shirt and it’ll definitely be a conversation piece. His’ All Palaces are Temporary Palaces’ is emblazoned in black on a white tank top.

British sculptor Douglas White works with found objects and breathes new life into them as sculptures such as the blown out tyres looking magnificent as his black Icarus Palm. For the SS13 collection he uses recycled cork to bring texture to a short trench coat and a biker jacket. Plus it is a great waterproof fabric.

London based French writer and artist Alize Meurisse designs the crinkled leather trench coat and her prints are displayed on sweatshirt and slim jeans.

Italian artist Daniele Innamorato’s colourful splashed and dripping paints artworks are emulated on to slim jeans, knits and the sleeves of denim shirts.

French artist and writer Thomas Lelu uses various painting techniques and has designed the striped straight jeans, bright blue Tuxedo jacket and pants along with the unique t-shirts printed with words from his art : ‘Be the Change’ ‘It Doesn’t Exist’ ‘I Just Want to Get High’ and ‘My High Score is in Heaven’.

Underground French fashion designer Naco Paris goes dotty on tee shirts and jeans. He also updates the nautical stripes on biker jackets, jeans, sweatpants and tops. Plus makes a statement with his slogan ‘Art is Money and Money is Art’.

Other artists include:  American street artist Alec Monopoly with his Monopoly tuxedo man; American photographer Peter Eaton Gurnz, Amsterdam born photographer Ari Marcopoulos and American digital artist Asa Mader.

The brand is set to launch in the UK in January at Selfridges, Harrods and on www.net-a-porter.com

By Karen Grace

Personal Shopper & Image Consultant for Frumpy to Funky http://www.frumpytofunky.com