Monday, 20 May 2013

KMS California unveils TAMEFRIZZ

One of the main hair concerns women complain about is the frizz. Whether you have thick or fine, straight or curly hair, frizz takes no prisoners and loves all hair types. Unfortunately the feeling is not mutual and most of us hate frizz with a passion.  Usually fighting a losing battle, we’ll put our hair through various forms of tortures by overheating with curling or straightening irons, and smothering with far too many hair products, but still the frizz manages to rise in triumph.

KMS California has come up with TAMEFRIZZ that actually fights frizz on the inside as well as the outside with the magical fusion of technologynature. Technologynature takes and combines the advances made in technology with a few key natural ingredients that are known to nourish and smooth the hair.

The technological De-Frizz System improves the internal structure by strengthening it and increasing pliability. It also smoothes the hair’s cuticles and so the surface.

The natural key ingredients used are Pequi Oil, a Brazilian fruit found in the Amazon, and Acacia, a tree cultivated in Africa and Australia. Pequi Oil is rich in vitamin A and E known for taming frizz, and Acacia is rich in sugar derivatives with moisturising properties known for smoothing and increasing pliability.

Products available are the base essentials of shampoo and conditioner. The shampoo prepares the hair for frizz reduction and the conditioner smoothes and reduces frizz.

The next step on towel dried hair is either the smoothing lotion or the taming crème. The lotion detangles and manages frizz.  This lightweight leave-in formula also provides heat protection for styling. The crème controls hard to tame frizz with a light hold and also provides heat protection for styling. The crème can be used on dry air for extra definition and control.

The hero product is the De-Frizz Oil which can be used on towel dried or dry hair. This is fast absorbing and lightweight so won’t weigh the hair down, which is great news for people with fine but frizzy hair. The real breakthrough is that it will control humidity and frizz for up to 3 days. The oil can be used on dry hair for further reduction on frizz.

KMS California has brought out a limited edition Frizz Fighter Kit with the shampoo, conditioner and the hero De-Frizz oil. Plus a wide-toothed anti-static comb and sachets of the smoothing lotion and taming crème. Price £29.50 at KMS salons and while stocks last.

The individual products will be available as from June at KMS California salon stockists.

By Karen Grace
Personal Shopper & Image Consultant for Frumpy to Funky

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