Wednesday, 1 May 2013

New Anti-Ageing Duo-Prototype exclusive to Boots

The beauty market is saturated with anti-ageing creams but when a successful skin specialist puts his neck on the line to create as well as endorse a product then it does make you sit up, take notice and wonder whether it’ll help your own neck (and face) fight against the signs of ageing.

That skin specialist is accredited UK Consultant Dermatologist & Dermatological Surgeon MRCP DM Dr Russell Emerson who has teamed up with Concept Healthcare and developed a new anti-ageing cream and capsules which will be sold exclusively in Boots. This duo treatment is said to show dramatic anti-ageing effects within 4-6 weeks.

Prototype Anti-Wrinkle anti-Age cream

This cream boasts of a dual action: providing short term rapid tightening of the skin and long term strengthening of the skin’s connective tissue.
Main ingredients are:

Hyaluronic Acid (in low molecular weight so it can penetrate across the skin barrier). Whilst young we can produce enough Hyaluronic Acid which keeps our skin firm and well hydrated, but this deteriorates with age and those pesky wrinkles appear along with dehydration of the skin. This HA is said to hydrate, improve elasticity and lift to reduce deep wrinkles.

Retinol in the form of retinyl palmitate (Vitamin A and palmitic acid) – to accelerate cell renewal

Coenzyme Q10 which helps prevent the appearance of new wrinkles. The cream also contains Vitamin E, B5 and Shea butter. To make sure all the ingredients are protected from the air before the cream is applied, the cream is pumped out through an airless container system keeping it as pure and uncontaminated as it can be.

Prototype Softgel Capsules
The key ingredient in the capsules is Resveratrol which is extracted from the robust perennial plant Japanese Knotweed (scientific name: Polygonum cuspidatum).  Resveratrol is said to have many health benefits including potent anti-oxidant properties which help improve skin texture, reduce wrinkles and support new collagen production. It can be also found in red wine but before you decide to go down the option of drinking your skin to youthfulness, an average glass would range from 0.2 to 2mg whilst one little capsule contains 50mg. And it won’t give you a hangover!

Other ingredients include Vitamin C for its strong anti-oxidant action and B complex vitamins for their contribution in cell renewal, skin tone and elasticity.

Another plus is the size of the capsule, small, so easy to swallow and only one to be taken each day.

Available online now from and selected Boots Chemists from April.

By Karen Grace
Personal Shopper & Image Consultant for Frumpy to Funky

No comments:

Post a Comment