With the average man in the UK now spending around £1,786 a year on skin and body care
products and the London man a whopping £2,500, beauty brand Nip + Fab decided it
was time to listen to what men are looking for in their products. They also noticed that 30% of their customers
buying the Rodial Glamoxy snake serum and 40% buying Nip + Fab Tummy Fix were
men. And so Nip + Man was created!
The Nip + Man is aimed for the man who is between 24 to 45 years of age, shops at places like MR PORTER and Abercrombie & Fitch and reads fitness and fashion magazines.
The Nip + Man is aimed for the man who is between 24 to 45 years of age, shops at places like MR PORTER and Abercrombie & Fitch and reads fitness and fashion magazines.
The
Nip + Man man also likes to work out, so the range has many products that will
enhance all his hard work at the gym by helping to tone and sculpt specific
areas. He’s not expected to use all the products, just the ones that target
those areas he thinks he needs the most help with.
The Bicep Fix Price £12.95
This bicep enhancing gel won’t give you bulging biceps but it will help
define the appearance of the upper arm area and improve tone. Many guys suffer
from rough skin or the ‘chicken bumps’ effect on the upper arms. This gel is
designed to help improve the skin’s texture and so make the arms appear
smoother.
The Pec Fix Price £16.95
Again this minimising and sculpting gel won’t give you a six pack, but
the fast acting formula will help improve tone, texture and smoothes the
appearance of the pectoral contours.
The Ab Fix Price £19.95
This toning gel has a combination of actives including the smoothing
and slimming Gemmoslim to retexture and tighten the skin around the abdominal
area.
The ultimate workout accessory is the Power Workout Fix which is a muscle warming serum designed for use post-workout to help de-stress the body and soothe tired muscles whilst improving the skin tone. Price £9.95
If working out is not your thing, there is no need to go to the gym to
use the Super Hero product of the range: Manotox.
Price £19.95
This anti ageing moisturiser flexes its own muscles and works on plumping
and firming the skin. Containing the
active ingredient complex, Liftonin to minimise the appearance of fine lines
and wrinkles and Gransil to help smooth the appearance of the skin.
Other products include a Turbo face wash containing caffeine for a deep clean energising facial wash; a Scrubbing facial wash to gently exfoliate the dead skin away; a Power moisturiser to brighten and hydrate and an After Shave power lotion to calm razor irritation and heal dry just shaven skin.
Nip + Man is available online www.nipandfab.com
and is available exclusively at Boots until the summer.
By Karen Grace
Personal Shopper & Image Consultant for Frumpy to Funky http://www.frumpytofunky.com
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